1. Readability: The size of the sign should be based on the distance to the intended viewer and how fast they are moving. The goal is to communicate to them quickly and allow them enough time to make a decision to visit your business.
2. Key Words: A brief 2-3 word message communicates much more effectively than attempting to put a “laundry list” of Products & Services on your sign.
3. Graphics & Symbols: Well-designed vector art symbols, graphics or logos that clearly communicate your business to potential clients often convey more than words themselves.
4. Color: Choose colors with good contrast & high visibility or consider full color digitally printed for maximum impact.
